Evaluation use in organizations- Start looking at the architecture of the decision-making environment
The Evidence Paradox: Why Your Best Data is Collecting Dust (and How to Fix It) We’ve all been there: a meticulously designed evaluation, robust methodology, clear findings, and a final report that—despite its brilliance—collects digital dust. For strategy leaders and senior evaluators, the frustration is real. We often operate under the "Enlightenment Model" : the belief that if we provide high-quality evidence, rational actors will naturally use it to optimize performance. But organizations aren't laboratories; they are complex, living ecosystems. If we want to bridge the gap between production and utilization , we have to stop looking at the data and start looking at the architecture of the decision-making environment. Here is why the "truth" often loses to the "system." 1. Timing: The Perishable Nature of Insights In the C-suite, a "good answer" today is worth infinitely more than a "perfect answer" next quarter. Evidence use...